Video production company BearJam has seen a notable rise in AI-focused project requests, increasing from one brief in April 2025 to twelve by January 2026.
Based in London, the award-winning firm offers both traditional production services and AI video solutions for clients across multiple sectors.
The growth has been particularly evident over time, with AI briefs rising from just one in April 2025 to 12 at the start of 2026, driven by strong demand in the latter part of the year.
In contrast, traditional video work has maintained a consistent level of demand.
Fiverr’s Fall 2025 Business Trends Index supports this development, reporting a 66% increase in demand for AI video freelancers in the six months prior to December 2025.
This trend suggests that organisations are increasingly embedding AI into their creative and strategic planning, transitioning from trial use to more established applications.
Additionally, generative AI is changing perceptions of video production by reducing costs and making it more accessible.
These developments are influencing how the industry operates.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
As a result, agencies are reviewing traditional workflows to accommodate the growing role of AI.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
