If your family is a band of thrill-seekers, there’s no better day out than a trip to Alton Towers. Located near Stoke-on-Trent, the theme park and resort complex is best known for its exhilarating rollercoasters and rides.
We know that the cost of a family day out can quickly spiral out of control, especially once you tot up the price of tickets, food and transport to actually get you there. That’s why our team of expert deal-hunters at The Independent have been busy tracking down the best Alton Towers promotional codes and discounts to help you save all year round. This includes up to 57 per cent off tickets when booking online, as opposed to purchasing at the turnstiles.
Top Alton Towers discount codes
Enjoy ticket deals at Alton Towers this July
Get 45 per cent off summer tickets with Alton Towers early bookings
If you’re planning some family fun this month, then you won’t want to miss the Alton Towers summer line-up. For a day trip, summer tickets start from £34 when booked in advance, saving you 50 per cent compared to on-the-door prices. The park is also open all month long, so you can easily avoid peak dates if preferred, giving you plenty of time to soak up the fun and kick-start the summer season.
Save 20 per cent with Alton Towers short break deals
If you want to make a holiday of it, consider booking a short break, with prices from just £42 per person. Right now, there’s also up to 20 per cent off selected breaks with the Merlin annual pass at Alton Towers.
Enjoy the fun of a themed room, exclusive entertainment, activities, crazy gold and breakfast included. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.
Discover Alton Towers pass prices
Save 57 per cent on Alton Towers day passes
With current savings, you can book your Alton Towers day passes for as little as £29, with up to 57 per cent off. Planning ahead guarantees you cheaper ticket prices, so it’s always worth pre-booking to maximise your savings.
Free parking and 20 per cent off with an Alton Towers annual pass
With the Annual Gold Pass at Alton Towers, you’ll get 20 per cent off waterpark admission prices, free parking, and 20 per cent off food and retail. The Silver Pass includes unlimited entry for 12 months and up to 10 per cent off food and drink.
Get 20 per cent off stays with Alton Towers merlin pass
Merlin passes are a great way to save on your tickets and hotel. These start from £99 per person and include benefits such as 10 per cent off fast track, free parking and 20 per cent off hotel stays, depending on the level that you choose.
£21 tickets with Alton Towers’ student discount
If you’re living on a student budget, you don’t have to miss out on the fun either. Whether you use Unidays or Student Beans, all you need to do is verify your student status to unlock £21 student tickets or 20 per cent off a short break. We certainly think that beats a trip to the student’s union.
Enjoy cheaper Alton Towers child tickets
Whilst your older kids take on new 2025 rides such as the Toxicator, there’s plenty for little ones to do in Cbeebies Land. You can extend your visit into a short break at the Alton Towers Resort hotel too, with extra activities for the whole family included such as extraordinary mini golf and an on-site waterpark. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.
Alton Towers parent and toddler prices
Parent and toddler passes at Alton Towers start from £29 when you book online. This is for visits on selected dates during off-peak times, so you’ll be able to enjoy shorter queues with little ones in tow. With the pass, a ticket for an additional child aged five and under costs just £5.
How we find the best Alton Towers deals
The Independent’s deal-hunters are committed to bringing you the best deals. With Alton Towers being such a hit, we’re always on the lookout for ways to help you save on your next trip. We track the prices of tickets throughout the year so that we can bring you the best possible deals.
Why you can trust us
We’ve been consumer champions at The Independent since 1986, bringing you the latest news on products, brands and retailers that we know you love so that you can shop smart. We source the best discounts during some of the biggest annual shopping events of the year – think Amazon Prime Day, Black Friday and Boxing Day sales – and day-to-day savings on tried and tested products.
Looking for more ways to keep the little ones entertained? Take a look at our guide to the best gifts and toys for toddlers
