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Former Carlton president Luke Sayers’ consultancy firm is reportedly set for a rebrand in the wake of a lewd photo scandal that took place earlier this year.
Sayers Group, an advisory organisation that has offices in Melbourne, Sydney and Canberra, is now set for a rebrand, with the firm now due to be called ‘Tenet’, according to reports in The Herald Sun.
The move is set to take place in the coming days, with further changes also set to come into force at board level.
Sayers had co-founded the company in 2020, a year before he was appointed as the president of the Carlton Football Club and had operated as the executive chairman of Sayers Group.
The father-of-four had subsequently said he would take some time away from his role at Sayers Group, but as of writing is still listed as the company’s chairman on its website.
It is now understood that Sammy Kumar, a fellow founder, is set to leave his post as the firm’s chief executive officer.
Former Carlton boss Luke Sayers’ consultancy firm is set to undergo a rebrand after
It comes as Sayers (pictured with wife Cate) was caught up in a lewd photo saga earlier this year
Speaking to the Financial Review, Sayers and Kumar said the new identity of the firm was to ‘reposition’ the company and ‘reinforce its long-term focus’.
‘It is the right time to move forward with a new identity, as we transition from a start-up to a significant participant in the sector,’ Sayers told the Financial Review.
On January 22, Sayers stood down from his role at Carlton and took leave away from Sayers Group, after a graphic sexual image was posted on his social media accounts on January 9.
The Australian businessman’s X account had posted an image of a mystery man’s penis on the social media platform.
The post had tagged the X account of a top female management figure at a company linked with Carlton.
The photo was online for 12 minutes before Sayers noticed the development and removed it.
He later issued an apology to his followers.
‘Sorry, my account has been hacked – please ignore all posts,’ the former PwC executive wrote.
The high-flying executive (pictured with Carlton star Patrick Cripps last year) said that the move was to ‘reposition’ his company, Sayers Group
The married father of four was ‘outraged’ by the alleged attack, telling Daily Mail Australia that he was now looking into what happened.
‘This is outrageous. I’m investigating and will leave no stone unturned finding out who did this to me and my family,’ he said.
The former footy boss was subsequently cleared by the AFL following an investigation by their integrity unit, who, alongside Carlton, said that his account was compromised.
‘The past two weeks have been very tough for everyone who has been impacted by an unauthorised social media post,’ the former club president said, on announcing his resignation.
‘I did not post the image, either deliberately or accidentally.
‘This decision draws a line in the sand.’
Despite his resignation, a club sponsor had later pulled out of an event being run by Carlton.
Bupa cancelled its naming rights for the club’s Run for Respect event on February 2.
There was further fallout from the scandal when a club sponsor pulled out of its naming rights arrangement for a Carlton charity event (Luke Sayers is pictured)
Though the healthcare firm said they would continue their relationship with Carlton.
Upon announcing his resignation from the AFL club, Sayers added: ‘Leading the Carlton Football Club has been one of the great honours and privileges of my life,’ he said.
‘I leave knowing the club is in great shape, and with my deepest gratitude for its understanding and support.
‘I deeply regret that other people, including my family, friends and colleagues and football club, have been caught up in this matter.’
