Nearly a dozen U.S. cities will soon see “co-branded” stores featuring two once-beloved brands open.
Bed Bath & Beyond announced earlier this year that it was acquiring The Container Store after both companies filed for bankruptcy in 2023.
The new, “co-branded” format will bring home essentials, store and organization items under one roof, Bed Bath & Beyond announced in a press release.
The company says its first 22 locations with both brands will “begin welcoming customers to the new format immediately” as they are intended to make “a more connected home shopping experience.”
“Our customers don’t think about their homes in categories,” said Executive Chairman and CEO Marcus Lemonis, “For decades, customers have had to visit multiple retailers, websites and service providers to complete a single home project. One company for bedding, another for storage, another for closets, another for installation. That model no longer works.”
“By bringing Bed Bath & Beyond and The Container Store together, we’re creating a destination where customers can buy products, organize their spaces, design custom solutions and access services all under one roof,” Lemonis said.
The company is opening 22 combined locations as part of the first phase of what they expect to be a nationwide rollout.
The phase one locations include:
- Charlotte, North Carolina
- Nashville, Tennessee
- Austin, Texas
- Westbury, New York
- Chestnut Hill, Massachusetts
- Columbus, Ohio
- Bellevue, Washington
- Minneapolis, Minnesota
- Park Meadows (Lone Tree), Colorado
- Salt Lake City, Utah
- Miami, Florida
- 6th Avenue (New York), New York
- Northbrook, Illinois
- Buckhead (Atlanta), Georgia
- South Coast (Costa Mesa), California
- Houston, Texas
- Oak Brook, Illinois
- Century City (Los Angeles), California
- Natick, Massachusetts
- Portland (Tigard), Oregon
- Paramus, New Jersey
- Chicago, Illinois
The company says it expects to open additional Bed Bath & Beyond + The Container Store locations in phases as it continues its nationwide rollout.
Each store is expected to match the community that it’s a part of to “reflect how people actually live in each market,” Lemonis said.
The change comes after Overstock.com bought the Bed Bath & Beyond brand name and relaunched it as an online store and app last year. Soon after, it was announced that physical storefronts would be reopening under the Brand House Collective Inc. name, formerly known as Kirkland’s Inc.
Kirkland’s is not the same brand as Kirkland Signature, the house brand at Costco, but instead a home decor and furnishing business operating brick-and-mortar storefronts under the name Kirkland’s Home.
