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Music icon Robbie Williams has boosted the coffers of League Two club Port Vale – splashing his initials across the front of their shirt.
Following in the footsteps of Ed Sheeran – who sponsors his own boyhood club, Ipswich Town – the Rock DJ extraordinaire will occupy the Valiants’ home and away shirt for the next two seasons.
The shirt is black and white with a slash design, featuring Williams’ official logo in the centre.
Williams, born in Stoke-on-Trent, is a lifelong Port Vale supporter and has long maintained a relationship with the club – becoming Honorary President in 2024 – but this is the first time he has directly injected cash into the Staffordshire outfit.
Alongside sponsoring the shirt, Williams, who holds the record for BRIT Awards wins, has been named an ambassador for the Port Vale Foundation.
Robbie Williams dons new Port Vale kit with his gold logo front and centre
Williams shows off the new Port Vale home shirt before 2026/27 season
Although he has not parted with his own cash before, Williams had raised money for the club in the past – hosting a homecoming charity gig at Vale Park in 2022.
This is not his first involvement with the kit either; the former Take That star had input in the design process of all three strips for the 2020/21 season.
Announcing the deal, Williams said: ‘It feels pretty incredible, to be honest. Robbie Williams, on the front of a Port Vale shirt. It’s a match made in heaven, for me.
‘I started going to the Vale when it was 50p for a junior supporter to get in. It takes a village to raise a child, and the Railway Paddock at Vale Park raised me.
‘I’m back here and back involved because of [Chair and Co-Owner] Carol [Shanahan] and the family, and what they have created backstage. Being embraced again by the Port Vale family has been very important to me, and it feels wonderful.’
The shirt is black and white with a slash design, featuring the Williams’ official logo in the middle
Port Vale’s chief executive officer Matt Hancock added: ‘This partnership means a huge amount to us here at the football club, and we are absolutely delighted to be working alongside Robbie.
‘He is not only a global superstar, but also a genuine supporter of the club with a deep and personal connection to our town. It’s that authenticity which makes this so powerful.
‘From the very first conversations, it was clear this was about Robbie’s life-long love for Port Vale and making a tangible difference to people’s lives.
‘The support and exposure the partnership will give to the club and Foundation will help us reach more people, create more opportunities and continue using the club as a force for good.
‘We’re grateful to Robbie and his team and can’t wait to see the partnership come to life, starting with the release of our new kits for 2026/27.’
Port Vale’s official 2026/27 home shirt will be available to purchase from Saturday 13th June at 9am, both in person at the Club Store and online.
Which England star has 7 GCSEs? Who has lost half of his finger? Test your knowledge of Thomas Tuchel’s squad with our exclusive quiz HERE.
