Pet owners are being urged to exercise extreme caution when seeking veterinary advice on platforms like TikTok, following a warning from a leading animal charity.
The People’s Dispensary for Sick Animals (PDSA) has cautioned that popular online “hacks” and home remedies could inadvertently endanger pets’ lives.
The PDSA has seen viral clips encouraging owners to administer ibuprofen to dogs for injuries, despite the drug being highly toxic to animals.
Veterinary surgeon Cat Henstridge, who shares pet care advice to her 400,000 followers, said the golden rule is to always “run it past your vet first”.
Ms Henstridge, known online as @cat_the_vet, emphasised: “Ibuprofen is 100 per cent off the menu for all pets and paracetamol is very toxic for cats.”
Whilst stressing that some general advice from social media for pets can be good, Ms Henstridge said that “when it comes to medicines, it has to be the veterinary profession that is the first port of call”.
The 45-year-old from Sheffield added: “A lot of home and herbal holistic remedies are at best ineffective and, at worse, potentially dangerous.”
Catherine Burke, a PDSA vet, said: “Animals process medications very differently from humans.
“Something safe for people can be toxic or even life-threatening for pets.”
Ms Burke said she can understand that social media offers pet owners “quick help”, but this comes with a risk as these viral clips often “make medical guidance appear far simpler and safer than it really is”.
The PDSA is concerned about how quickly “misinformation spreads online” and has encouraged pet lovers not “to try home treatments seen online without first checking with their vet”.
It added: “What works for one animal in a short video may not be safe for another, and similar symptoms can have very different underlying causes.”
The charity is urging owners to contact their vet directly if they are concerned about their pet’s health, rather than using social media trends or often unverified online tips.
Ms Burke added: “Following these viral tips can delay pet owners from seeking proper veterinary care, where early treatment can make a significant difference to health and wellbeing.”
The PDSA is the UK’s leading veterinary charity, with 49 pet hospitals across the UK.
The charity has a dedicated Pet Health Hub where expert advice can be found.
