Dozens of campaigners and organisations have backed a Labour MP’s “incredibly brave” legal action against Elon Musk’s xAI, whose Grok chatbot she alleges created fabricated images of her in a bikini.
Jess Asato, the MP for Lowestoft in Suffolk, has said she felt violated after artificial intelligence was used to produce a fake picture of her.
Earlier this week, Sir Keir Starmer said she was “absolutely right” to take legal action over “disgusting” images created of her by the chatbot.
Now more than 100 campaigners and organisations have declared in a statement that they “stand with Jess Asato”.
The MP, who says she filed a legal case at the High Court on Wednesday, is seeking damages as well as to set a precedent that would make companies liable for the design of AI systems.
In the statement, the campaigners say they hope her “incredibly brave legal action” is the first step towards accountability for those responsible and that it will “open a path to redress for the many, many other victims who have suffered”.
She told The Independent that her legal action “feels like a shout for women’s freedom on the internet”.
“A way of saying enough. We have put up with this for too long,” she added.
She said the support she had received had been “astonishing” and “very heartwarming”.
“I feel like this is almost a watershed moment. We have known that for many years women have faced this growing tsunami of online misogyny… that Grok managed to create on a mass level.
“And what we are seeing is women standing up and saying ‘we have had enough, we are not going to let this stand’.”
In the statement, her backers say: “Researchers found that in an 11-day period — from the start of 29 December 2025 to the end of 8 January 2026 — Grok generated an estimated three million nonconsensual sexualised images of women and children, which were widely disseminated on X, causing untold harm.
“To date, there has been no justice for any of the victims. We believe that xAI must be held legally accountable to ensure that no AI tool or social media platform can ever repeat such awful harm against women, children, or anyone.”
The statement has been signed by the chief executives of Women’s Aid, Refuge, Rape Crisis England & Wales, the Fawcett Society, the Mental Health Foundation and the Molly Rose Foundation, works to prevent suicide by advocating for safer online environments, among many others.
Ministers hit out at Mr Musk in February after his Grok AI chatbot was used to create non-consensual sexualised images.
Sir Keir issued an ultimatum to the X owner threatening “fast action” if the platform cannot control Grok, while the regulator Ofcom launched a formal investigation into X’s compliance with UK laws.
At the time the PM told MPs: “The actions of Grok and X are absolutely disgusting and shameful. Protecting their abusive users, rather than the women and children who are being abused shows a total distortion of priorities.
“So let me be crystal clear, we won’t stand for it, because no matter how unstable or complex the world becomes, this government will be guided by its values. We’ll stand up for the vulnerable against the powerful.”
