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Roy Keane has resurrected his most famous punditry lines in a new World Cup advert.
The Manchester United legend has endeared himself to the public with his witty one-liners down the years – and his ‘big baby’ tag stands out more than most.
He first deployed it in 2023 when he was criticising Liverpool’s Andy Robertson for complaining to an assistant referee and it has become a meme.
The Irishman is also known for his regular phrase ‘that’s his job’.
And with the World Cup just nine days away, Keane has had the chance to give his catchphrases another run out.
This time, he’s starring in an advert for Sky Bet, who have launched their World Cup campaign ‘The World’s Gone Football’.
Roy Keane has deployed his most famous punditry lines in a World Cup advert with Sky Bet
He brands a couple ‘babies’ after a traffic warden ‘doing his job’ tickets them
Sky Bet are giving fans who back any nation to win the tournament before 5pm on June 18 to potentially share a £5million jackpot if England go all the way.
They’re also adding £100,000 to that every time England score.
In Sky Bet’s advert, Keane and Micah Richards celebrate the joy of the World Cup.
But one unlucky couple in the minute-long clip are not so jubilant after being slapped with a ticket by a traffic warden.
Fortunately, Keane is on hand to give the protesting couple a cold, hard dose of reality: ‘But that’s his job! Babies!’
Keane and Richards will also star in a new Sky Bet social media series called ‘Road to America’.
The punditry duo will unite for a five-part road trip series as excitement builds ahead of the tournament.
