It’s (almost) the prime time to shop.
Amazon just announced the dates for Prime Day 2026, which will take place in June this year for the first time ever.
But while it’s a little earlier in the summer than usual, the extensive discounts are sure to be just as sizzling. Read on for everything you need to know to shop ’til you drop.
When is Amazon Prime Day?
Amazon Prime Day spans four days this year, running from June 23 to 26, 2026.
What is Prime Day?
Think Black Friday, but in June (and on Amazon only). The mega-retailer offers massive annual deals, exclusively for Prime members
Do I need to be a Prime member to shop Prime Day? Is there a free trial?
If you’re not signed up yet, there’s still time to get a 30-day free trial and shop the event — and get access to Prime Video while you’re at it.
What stores offer competing Prime Day sales?
In the past, retailers like Target, Walmart and Nordstrom have offered concurrent sales events. While there’s no guarantee that this year will be the same, keep an eye out for savings across the internet.
What deals should I expect on Prime Day?
While it’s unclear which exact products will be discounted this time around, in previous years we’ve spotted savings on some of Hollywood’s favorite brands — think big-ticket tech and little luxuries from the fashion and beauty departments.
Best early deals
While there’s still some time before the official sales event kicks off, we found plenty of great markdowns in Amazon’s everyday sale sections to warm up for shopping the real thing, from K-beauty buys to Bethenny Frankel’s favorite “sculpting” style.
Medicube Zero Pore Pads
Alix Earle and Kyle Richards — plus several Page Six editors — have raved about these dual-textured exfoliating pads that help brighten skin while minimizing pores.
Earle’s dermatologist, Dr. Kiran Mian, once told us: “Medicube Zero Pore Pads have the perfect balance of soothing ingredients with effective exfoliants.”
And our own Style & Shopping Director Elana Fishman was also impressed by the exfoliating treatment, saying, “My skin feels soft, smooth and calm afterward, not at all stripped or tight.”
Anua PDRN Hyaluronic Acid Hydrating Capsule Mist
Kendall Jenner recently spilled the secrets to her skin care routine in an Anua campaign, saying the brand’s PDRN spray gives her a “glow.”
“RHONY” star Jessel Taank’s also a fan, telling us it’s a “one-stop shop to get a refreshed skin glow.”
L’Oréal Paris True Match Lumi Glotion
From Jenner to Bethenny Frankel to Martha Stewart, plenty of stars rely on this glow-boosting beauty buy for some of their biggest moments.
Stewart’s makeup artist, Daisy Toye, once even told People she uses it on the icon “every day.” (“It’s how she gets that dewy look, like she just got a facial,” she explained.)
Ofeefan Athletic Dress
Speaking of Frankel, she’s obsessed with this comfy exercise dress — so much so, she’s said she has it in every color.
She even recently shared a photo of this black-and-white version on Instagram, saying she’d worn it “three times in the last week.”
Trendy Queen T-Shirt
Madison LeCroy highlighted the white version of this tee in a recent Amazon Live, likening it to Skims’ far pricier version.
“It’s super thick, I actually really like it,” she raved.
d’Alba Piedmont First Spray Serum
Olivia Culpo is no stranger to getting tongues WAG-ging with her red carpet looks. And while prepping to attend the NFL honors with husband Christian McCaffrey last year, she reached for this spray serum.
“The secret to ultimate red carpet makeup starts with red carpet skin…prepped, snatched and glowing,” she and her makeup artist Ash K. Holm wrote in a joint Instagram post at the time.
Allswifit Slip-On Walking Shoes
When Bethenny Frankel shared her “most elite” Amazon purchases of 2025 on Instagram, they included these top-rated sneakers. (Our commerce writer Erica Radol is following in her footsteps, having bought two pairs of the comfy kicks so far.)
Suuksess Square Neck Bodysuit
The “Just B” host is also “obsessed’ with this shaping style, which she owns in multiples.
“The most insane bodysuit ever — I got it in every color,” she once raved on Instagram of the “smooth” and “sculpted” piece.
Walifrey Capri Leggings
Paige DeSorbo declared these a summer must-have in a recent Amazon Live, saying they’re “going to become your go-to.” While they’re already a steal at $8, they’re even less in the lead-up to Prime Day.
Apple AirPods 4
Listening up for deals on tech? Apple’s latest AirPods are nearly 20% off right now.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
