Frank Skinner co-wrote England’s 1996 classic Three Lions – and now he’s doing it again.
Before Euro 2028, Frank has written a new poem to launch BT’s partnership with the tournament.
The comic, who famously supports West Bromwich Albion, wrote: ‘If you properly care, then you’re properly there,’ the poem reads.
‘Belfast, Cardiff, Edinburgh, West Bromwich, ready to cheer, to revere and pay homage to our teams and our dreams, our fists punching the air or clenched in despair.’
Skinner said: ‘When BT asked me to help capture what football means to fans today, I loved the idea of collaborating on something inspired by supporters themselves. What came through was a real sense of togetherness – that football doesn’t just entertain us, it connects us.
Three decades on from Three Lions, Frank Skinner has written a poem for the UK’s Euro 2022
‘As we look ahead to Euro 2028 on home soil, it feels fitting to celebrate the way the game brings people closer, whether through a shared chant, a shared screen or a shared moment of joy.’
Skinner’s poem brings together voices from across the UK to capture what football means now: the emotion, the atmosphere, the matchday rituals and the moments that connect supporters whether they are in a stadium, at home or on the move.
The launch follows a new national consumer survey that found 75% of fans say they are already excited for Euro 2028 in the UK – even before the start of the World Cup.
Claire Gillies, CEO of BT Consumer, said: ‘Euro 2028 will be one of the defining moments for the UK this decade.
‘We’re incredibly proud that BT is the Official Telecommunications Partner, using the full strength of our networks and technology to help power every moment, wherever fans choose to experience the action.
West Brom fan Skinner wrote to poem to celebrate BT partnership with the tournament
‘The poem is a celebration of football’s ability to bring people together and reflects the power of connectivity to unite fans through shared experiences. Every day, millions of customers depend on BT to do brilliant things, and as we look ahead to EURO 2028, we’re focused on providing the infrastructure and fan experiences that will help deliver the most connected tournament for the UK.’
