‘We waited for two months for Las Palmas to be relegated in order to get Oli McBurnie because in his contract was a clause that meant if he is relegated, he could be a free transfer.’
Hull City’s owner Acun Ilicali struggled to contain his delight when revealing the secrets of their promotion success at the weekend.
After all, this is a club that finished 21st in the Championship last season, surviving the drop by a point. A transfer embargo followed in the summer, confining them to free transfers and loans, with the sanction imposed because of late payments to other clubs.
In short, they had to be creative.
McBurnie’s 19th goal of the campaign gave Hull a 1-0 win over Middlesbrough and paved their return to the Premier League. But the fact he was able to put bite into the Tigers’ attack at all owed much to the brains trust Ilicali has grown to rely on.
Pivotal to it is sporting director Jared Dublin, with head of recruitment Martin Hodge and streetwise assistant coach Dean Holden. The latter was picked by their imposing firebrand of a boss Sergej Jakirovic upon realising it was Holden who had dared to square up to him while in opposition when they coached rival teams in Turkey last year.
Oli McBurnie’s late goal delivered promotion for Hull against Middlesbrough at Wembley
Having the inside track on McBurnie’s clause was just one example of what knowledge the group can bring.
Dublin is an American educated at Berkeley, via Liverpool, who started out at Sheffield United. His baptism there taught him a lot about the characters required to earn promotion. He was the man that had nigh-on stalked and recommended Manchester City’s James McAtee and Malmo’s Anel Ahmedhodzic, who both had a great impact at Bramall Lane.
But then Dublin’s fingerprints were writ large over some of Hull’s key signings: John Egan, John Lundstram and McBurnie all had promotion experience from Sheffield United. He’d also used good contacts the previous year to unearth Algerian midfielder Mo Belloumi from the Portuguese league.
Planning and market knowledge were key if they were going to kick on in January after Jakirovic gave them a strong foundation.
Shopping to a budget focused their minds and the prerequisite was athleticism, quality and legs. People who could hit the ground immediately and added experience. The idea was to bring momentum to a promising start to the season.
‘We prioritised Championship experience and the adaptability of certain players,’ said Dublin. ‘You don’t want players to have to take that big three-month integration period.
‘We will always bring in someone like a Mo Belloumi from Portugal or a Gustavo Puerta from Bayer Leverkusen, a Colombian international, to invest in young talent.’
Chairman Acun Ilicali (left) and sporting director Jared Dublin (right) appointed manager Sergej Jakirovic last June
Dublin said spending restrictions imposed on Hull ‘focuses you – you can only shop in this aisle’.
They added 20-year-old Wales international Lewis Koumas on loan from Liverpool, Manchester United’s Toby Collyer, 22, and old hand Paddy McNair, 31, on a free from San Diego.
Planning was such that they were quiet on January deadline day.
‘A quiet deadline day hopefully means you’ve done all your work beforehand,’ added Dublin.
‘We were comfortable with the business we’d done and had a quiet pizza with Sergej, his staff and Martin Hodge’s recruitment staff on deadline day.
‘We did our work early, got the right players we felt would improve this group and give us a different dynamic in some areas of the pitch.’
Dublin had tapped into the relationships and knowledge he had built from six years at Sheffield United and short but informative spells with Reading and Stoke City. His reputation is upstanding, not always easy to sustain in this field, and he was smart enough to value the input of Hodge alongside him and Holden, who not only provided a strong link between staff and the manager, but worked closely tactically with the players.
Mo Belloumi broke the deadlock at Millwall in the second leg of Hull’s play-off semi-final
Hodge, a former Everton and Sheffield Wednesday goalkeeper, has been in the game 52 years and Holden brought bundles of league experience from his time coaching Bristol City, Stoke and Oldham.
Fast forward to Monday and the heat off the Hull City parade bus engine had barely cooled by the time Dublin was back on the case.
The American, Jakirovic and Ilicali were straight in at the start of this week planning how they prepare for their Premier League return.
Due diligence had already been done of course. ‘We don’t want to get to May and feel undercooked for what could be a fantastic summer and next season for the club and the city,’ Dublin had said prophetically in March.
‘I didn’t know all these players,’ admitted triumphant boss Jakirovic. ‘But they sent profiles of what is good for my style of football. We choose what is best for our team. This character, this mentality. It’s been a very good job.’
‘It’s been a whirlwind,’ said his assistant Holden. ‘What’s important is we realise how we got here in the first place. The core group we have. You need those characters. But we are under no illusions, we’ve got work to do.’







