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Home » Call for bids for strategic communications projects in Ukraine
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Call for bids for strategic communications projects in Ukraine

By uk-times.com5 May 2026No Comments4 Mins Read
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The British Embassy Kyiv invites proposals from non-profit organisations for project work under the Integrated Security Fund (ISF) Ukraine, for the period from 01 July 2026 to 31 March 2027. The ISF Ukraine is building on the past 10 years of the UK goverment’s support to strategic communications in Ukraine.

In the context of the full-scale invasion, the battle in the information environment is more important than ever. That is why we are supporting the Government of Ukraine (Cabinet of Ministers (CMU)) to stand up a refreshed, central Government Communications system. It will put audience insight data at the heart of communications planning, to better deliver policies through effective strategic communications interventions for Government.  

The Government of Ukraine vision of this support is provided in the Annex A, covering gaps in needs and resource requirements. The project proposals should focus on the following (see Annex A for reference) 

  • Objective 1. Enhance GoU capacity to collect, analyse and utilise audience-centric research and insight, to inform effective Strategic Communications planning.  

  • Objective 2. Support GoU to plan, coordinate and convene communications output across GoU ministries, and other relevant stakeholders. 

  • Objective 3. Support GoU to deliver effective, data-driven national communications activity through paid-for and earned-media engagement. 

The project proposals should align with the Theory of Change 

  • If GoU have the capacity to commission and analyse audience research, then GoU can design and deliver tailored and effective policy-backed strategic communications interventions targeting key audiences, and counter hybrid information environment-based threats more effectively. 

  • If coordination on communications between GoU ministries is enhanced and the strategic communication is delivered through a ‘one voice’, centrally coordinated function, then Ukraine will be in a better position to win the information war. 

  • If GoU can develop and deliver data-driven, policy-led communications strategies and interventions, then domestic GoU policy can be better informed and implemented for the public good. 

The project proposals should cover the following outcomes/results (see Annex A for reference) 

  • Outcome 1 A Research and Monitoring team, that successfully produces contextual analysis of thematic regular and snap polling, and emerging trends, is established and operates effectively. The Office’s work informs clear recommendations for effective messaging and communications tactics to Strategic Communications planners. This team will also lead evaluation for government communications activity. 

  • Outcome 2 A One Voice Communications Team conveying and coordinating proactive and reactive comms planning across GoU ministries and agencies is established and operates effectively. This team will operate based on UK GCS best-practice principles and the processes of this unit will therefore be developed in conjunction with the CMU and the UK’s StratComms Adviser to GoU. 

  • Outcome 3 The Government of Ukraine establish and implement policy-led and data-informed Communications Strategies aligned to support the delivery of the Prime Minister’s top policy priorities across owned and earned media activity. 

  • Outcome 4 Ukrainian Government Communications frameworks and best practices are developed and adopted, building on UK GCS best practice and adapted to the Ukrainian context. 

Only non-profit organisations are invited to send Proposals. This call for proposals is open for International Organisations (IOs), International non-governmental organisations (INGOs) and local civil society organisations (CSOs), that can also apply in consortium of few CSOs. Successful projects should have sustainable outcomes and should clearly identify the change that will be brought about. All proposals should make clear how they complement existing activities supported by other donors and international partners, and how work in the regions complements national level activity. 

The indicative maximum funding for this project is £1,500,000. This may be in addition to co-funding and self-funding contributions; indeed, this will be considered a merit. Call for proposals is competitive and only one selected project will receive funding. The Embassy reserves the right to accept or reject any or all proposals without incurring any obligation to inform the affected applicant(s) of the grounds of such acceptance or rejection or provide feedback on unsuccessful proposals. 

The British Embassy Kyiv will carry out due diligence of potential grantees, including seeking references, as part of the selection process. 

Call for proposals is competitive and only one selected project will receive funding. The Embassy reserves the right to accept or reject any or all proposals without incurring any obligation to inform the affected applicant(s) of the grounds of such acceptance or rejection or provide feedback on unsuccessful proposals. If organisations are not contacted by 31 July, they have been unsuccessful in this round. 

Proposals should be sent to the British Embassy Kyiv at [email protected] by 23.59 (Kyiv time) on 24 May 2026. In the subject line, please indicate the name of the organisation. We aim to evaluate proposals by end of June. Approved projects will commence in July 2026. 

Questions and clarifications are accepted by email by 1700 on 11 May. All questions and clarifications will be collected and published by 18 May. In the subject line, please indicate “StratComms_Question” and the name of the organisation

Annexes


  1. Annex A. Needs Assessment (PDF, 182 KB, 2 pages)


  2. Annex B. GESI marker Guidance (PDF, 582 KB, 33 pages)


  3. Annex C. Project Proposal Template Part A (MS Word Document, 100 KB)


  4. Annex D. Project Activity-Based Budget Template (MS Excel Spreadsheet, 1.22 MB)


  5. Annex E. Programme Expenditure Eligible Cost Guidance (ODT, 67.8 KB)


  6. Detailed Invitation Form – Call for Proposals (PDF, 261 KB, 5 pages)

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