Pet scams have surged dramatically in recent months, with a major bank revealing that nearly £160,000 was stolen from customers in the first quarter of this year alone.
Santander UK’s “scamtracker” data shows a sharp rise in losses from authorised push payment (APP) scams related to animal sales advertised on social media and online platforms.
Between January and March 2026, the £160,000 figure represents a significant jump from the £29,735 reported stolen due to pet scams in the final quarter of 2025.
These fraudulent schemes now account for the second-largest category of purchase scams, trailing only vehicle-related fraud, contributing to over £3.4 million lost in total purchase scams during the same period.
Scammers typically demand upfront deposits, fees for pet delivery, or payments for veterinary bills and immunisations.
Victims have been duped over a wide array of animals, from popular breeds like miniature dachshunds and cockapoo puppies to parrots, reptiles, fish, and even horses.
The bank’s analysis indicates that women and individuals aged 46 and over are particularly vulnerable to these deceptive practices.
Chris Ainsley, head of fraud risk management at Santander UK said: “If 2026 is the year you plan to welcome a furry, feathered or even scaly companion into your home, it’s vital to do your homework.
“Always research the seller carefully and choose reputable sources. Taking these steps won’t just protect your finances – it also helps ensure your new pet has come from a safe, and responsible environment.”
How to avoid pet scams
Here are some suggestions from Santander UK to avoid pet scams:
- Be wary of adverts on social media – this is a common place for criminals to post fake adverts for pets.
- Do a background check on the seller and the pet – reverse image search any photos to see if the animal has been listed elsewhere.
- Ask to see the animal. An in-person visit before committing is the best way to verify the animal exists.
- Be cautious with upfront payments, avoiding paying large deposits or covering vet bills.
