Netflix has announced that it will raise prices for subscribers across the United States.
The streaming giant offers three different plans. The cost of a standard plan with ads is increasing by $1 and will now cost $8.99 per month.
Both ad-free plans will increase by $2 per month. The standard plan without ads, which allows viewing on two different devices simultaneously, will now cost $19.99 per month.
The premium plan, which allows streaming on four different devices simultaneously and offers higher definition viewing, will now cost $26.99.
The last Netflix price increase was announced just over a year ago in January 2025. At that time, the ad-supported tier increased by a dollar while the price of the standard ad-free plan went up by $2.50.
In a statement regarding the latest price increase to Variety, a spokesperson for Netflix said: “Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.”
Last month, Netflix backed out of their high-profile proposed takeover of Warner Bros. Discovery.
The streaming service’s refusal to engage in a bidding war paved the way for Paramount Skydance’s rival takeover bid to be accepted.
At the time, Netflix co-CEOs Ted Sarandos and Greg Peters said in a statement: “Netflix, Inc. today announced that it has declined to raise its offer for Warner Bros. Netflix had earlier received notice from Warner Bros. Discovery (WBD) that its Board of Directors has determined Paramount Skydance’s (PSKY) latest proposal constitutes a ‘Superior Proposal’ under the terms of WBD’s existing merger agreement with Netflix.”
They continued: “The transaction we negotiated would have created shareholder value with a clear path to regulatory approval.
“However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid.
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“Netflix’s business is healthy, strong and growing organically, powered by our slate and best-in-class streaming service. This year, we’ll invest approximately $20 billion in quality films and series and will expand our entertaining offering.
“Consistent with our capital allocation policy, we’ll also resume our share repurchase program. We will continue to do what we’ve done for more than 20 years as a public company: delight our members, profitably grow our business, and drive long-term shareholder value.”
