Navigating an Amazon deals event can feel like rummaging through the world’s most chaotic digital jumble sale. The retail giant’s Spring Deal Days sale is underway, bringing a wave of discounts across everything from high-end laptops and robot vacuums to beauty essentials.
Spotting a genuine bargain among the filler is a time-consuming business. To help you out, I’ll be updating this liveblog throughout the event with the best Amazon Spring Sale deals, sifting through the noise to bring you only the top-tier, expert-approved discounts on products we’ve tried and tested.
In terms of the best deals we’ve seen on IndyBest-rated products, the Kindle paperwhite (was £169.99, now £134.99, Amazon.co.uk), Apple Watch series 11 (was £239.99, now £170.99, Amazon.co.uk) and Ninja air fryers have all seen reductions. And with the sale running until 16 March, it’s still all to play for.
As a money-saving writer, I track prices and spot good deals for a living, so you can trust me to bring you real bargains. Keep reading for the best Amazon Spring Sale deals, plus everything you need to know about shopping at the retail giant.
Best deals in the Amazon Spring Sale
- Apple watch series 11 smartwatch: Was £399, now £329, Amazon.co.uk
- Ninja foodi max dual zone digital air fryer: Was £239.99, now £170.99, Amazon.co.uk
- Ninja slushi: Was £349, now £248, Amazon.co.uk
- Dyson supersonic nural: Was £399, now £299, Amazon.co.uk
- Oral-B iO3 with travel case: Was £160, now £74.50, Amazon.co.uk
Apple watch series 11 smartwatch: Was £399, now £329, Amazon.co.uk
The thinnest Apple Watch ever now has £70 off in Amazon’s Spring Sale. Tech critic David Phelan praised its “impressively lightweight design” and long battery life. “It has the most versatile looks: equally suited to a workout at the gym and a dressy evening out,” he said in his review of the Apple Watch. In terms of features, the series 11 tracks heart rate, respiratory rate and blood oxygen. It even gives you a sleep score, to help you work out how to make your rest more restorative.
Apple AirPods 4 with active noise cancellation: Was £169, now £139, Amazon.co.uk
The Apple AirPods 4 with active noise cancellation are currently cheaper at Amazon than at any other reputable retailer. Tech critic David Phelan crowned these “the best-value AirPods ever” in his review, praising their “great battery life” and “faithful sound”. He said: “They’re also amazingly small and light, both the earbuds and the Magsafe-compatible case they come in.”
Ninja foodi max dual zone digital air fryer: Was £239.99, now £170.99, Amazon.co.uk
The best Ninja air fryer has £70 off in the Amazon Spring Sale right now. Household appliance reviewer Caroline Preece called the model a “powerhouse” due to its “impressive” cooking power. Its versatile cooking functions mean you can crisp, air fry, roast, reheat, dehydrate and bake your way to delicious meals. “Chicken emerged juicier, chips developed that perfect golden crunch, and vegetables caramelised beautifully, compared with some other models we tested,” noted the review.
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Our best budget video doorbell has been slashed to half price in the Amazon Spring Sale. While this is Ring’s entry-level doorbell, it still comes with some solid features: it records in 1440p and has colour night vision. “It also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time,” said our tester Alistair Charlton.
The Dyson supersonic nural received high praise from senior shopping writer Daisy Lester, who called it “well worth the investment”. It took just ten minutes to dry her long hair, she said. “The results were impressive. My hair looked shinier and felt far softer than it does after using other hair dryers.”
The price of this gadget often creeps up to £399, so if you’ve had your eye on it for a while, now may be a good time to go for it. If you miss out on the Spring Sale deal, it’s also being sold for a similar price at AO and Very.
Amazon Fire TV stick: Was £39.99, now £23.99, Amazon.co.uk
You can get the newest generation of the Amazon Fire TV stick for just £23.99 with this deal. Watch Netflix, Prime Video, Disney+, Apple TV+ and more in full HD. You’ll also be able to watch live TV, stream music and control your smart home device using the voice commands. If you want even better visuals, the fire stick 4K is also on sale (Was £59.99, now £33.99, Amazon.co.uk).
Delonghi magnifica plus bean-to-cup machine: Was £687.99, now £549.99, Amazon.co.uk
Rated highly in our review of the best coffee machines, De’Longhi’s magnifica now has almost £140 off in Amazon’s Spring Sale. The fully automatic machine lets you tailor the strength, grind and temperature of your cup of joe. “I found it made a great coffee, and you can tweak the intensity of your coffee to suit,” said household appliances journalist Zoë Phillimore, after putting this model to the test.
Lenovo IdeaPad slim 5: Was £699.99, now £499.99, Amazon.co.uk
Save £200 on this Lenovo laptop in the Amazon Spring Sale. At just 1.89kg, this compact laptop is easy to carry around, making it a good option for office workers or students. It also comes with an integrated fingerprint reader to help you sign in faster, and a ‘rapid charge boost’ feature that lets you gain two hours of battery life in just 15 minutes of charging.
The Kindle paperwhite was rated both our best Kindle and the best ereader overall, so it’s fair to say our testers were impressed with this device. With “a faster operating system, smoother and more comfortable front-lighting, and waterproofing”, it’s no wonder tech writer Steve Hogarty called it “the best choice for most readers”. With £35 off on Amazon, you can’t go wrong.
Amazon Fire 8 kids pro tablet: Was £149.99, now £59.99, Amazon.co.uk
The Amazon Fire 8 kids pro is our best kids tablet, and it’s now £90 off in the Amazon Spring Sale. Parenting writer, Ella Delancey Jones, gave the tablet to her preschooler straight out of the box and found it super easy to set up and manage. “Using the Amazon parent dashboard app on our phone, we could pause play remotely, approve or deny download requests and set daily screen limits,” she said. The battery life is excellent, and it comes with a year of Amazon Kids+, which unlocks thousands of hours of entertaining and educational content.
Amazon Kindle scribe: Was £379.99, now £254.99, Amazon.co.uk
Digital notepads like Amazon’s Kindle scribe don’t come cheap, so if you’ve had your heart set on one, this is a good opportunity to save with a chunky £125 discount. This is essentially a large ereader that “doubles as a digital notepad, enabling you to annotate ebooks and documents, make handwritten notes, and even doodle in a dedicated sketchbook,” says tech writer Steve Hogarty.
Senior tech critic Alex Lee “shed a few tears” when Amazon’s Echo spot was discontinued in 2019, but now it’s back, “complete with better sound and no invasive camera”. For a home assistant that will “deliver weather reports, set timers, play music, podcasts and read the news”, the Echo spot delivers, says Alex. You can nab it for a £30 discount in Amazon’s Spring Sale.
This may be far from an essential purchase, but if you’ve had your eye on a Ninja slushi for the summer, you can currently save £125 when you buy it in Amazon’s Spring Sale. From frozen margaritas to Oreo milkshakes, our tester had “a lot of fun” trying out this appliance. He also praised it for being “easy to clean” and having “simple instructions”.
Dyson purifier hot + cool HP1: Was £549.99, now £449, Amazon.co.uk
It can be frustrating to spend hundreds on a quality fan, just for it to sit in the cupboard all winter. That’s what makes this Dyson model special. “Dyson hot+cold HP1 is not only a heater but also a fan and air purifier,” explains tester Rachael Penn in her best portable heaters round-up. It can be controlled using an app or remote control, which magnetically attaches to the fan so you won’t lose it. Plus, its bladeless design makes it a great option for those with pets or small children.
The Inkey List caffeine eye cream, 15ml: Was £9.99, now £5.64, Amazon.co.uk
One of our best eye creams for 2026 is on offer in Amazon’s Spring Sale. The Inkey List’s caffeine eye cream is “fantastic” for the price, says beauty writer Rose Gallagher. “Though it works well to hydrate and smooth the appearance of the skin, it excels at reducing the appearance of puffiness,” she says. It also didn’t pill under Rose’s eye makeup, which is a major plus.
Ninja double stack XL air fryer: Was £269.99, now £218.49, Amazon.co.uk
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For those with less counter space available, check out Ninja’s double stack model, which made it into tester Katie Gregory’s good books for its space-saving design. “Inside, each basket also has a removable metal rack raised above the crisper plate – which effectively means there are four shelves to cook on, maximising the internal space,” she explains. The price of this appliance fluctuates often on Amazon, so don’t fret if you miss this deal, as there’s likely to be another deal soon.
Urban Decay all nighter setting spray: Was £29.50, now £16.29, Amazon.co.uk
You can save 44 per cent on this Urban Decay all nighter setting spray, which is one of deputy IndyBest editor Sabrina Sahota’s beauty staples. “When I went to check my make-up in the evening, it had held up exceptionally well. My foundation hadn’t gone patchy, and my kohl eyeliner hadn’t smudged,” she says. The 118ml bottle also lasts a long time – Sabrina only gets through two or three bottles a year despite being “quite liberal” with it.
Olaplex wash and shine hair kit: Was £60, now £48, Amazon.co.uk
When it comes to haircare, Olaplex makes some of the “best products on the market”, according to beauty expert Lucy Smith. Designed for fine hair, the bond maintenance shampoo and conditioner created a “noticeable difference” in the thickness of Lucy’s hair after “just one wash”. She said: “My hair felt bouncy from the roots, and the individual strands were left light and fluffy.” These cult favourites usually cost £30 each, so this Amazon Spring Sale deal is a no-brainer if you need to top up.
Oral-B iO2 with travel case: Was £100, now £39.99, Amazon.co.uk
Electric toothbrush deals are not rare, but if you’re in the market for one right now, our favourite Oral-B toothbrush is on sale for less than half price. “What you get is the powerful oscillating brush head, the essential pressure sensor, one-button operating and the two-minute timer,” says tech writer Steve Hogarty. Out of the entire Oral-B range, this toothbrush is the best value, according to Steve. “There isn’t a dentist in the world who could tell the difference between the iO2’s results and those of an Oral-B brush costing ten times as much,” he says.
Ninja foodi 3-in-1 hand blender: Was £129.99, now £99, Amazon.co.uk
If you’re looking for a new hand blender, look no further than this Ninja appliance, which has £35 off at Amazon. It comes with five speed settings designed to help you chop, mix, knead, blend and more. But what makes Ninja’s appliance stand out is the smart torque motor wand attachment, says Sarah Finley in her best hand blenders round-up. “A clever addition designed for thicker mixes such as cake batter and creams, it effortlessly whisked up pancake batter in less than a minute,” she says. Plus, the parts are dishwasher-safe.
Ninja perfect temperature kettle: Was £99.99, now £70, Amazon.co.uk
This appliance made it into our roundup of the best temperature control kettles, thanks to its hi-tech design. It comes with six temperature settings for tea, coffee, boiling water and more, and keeps water warm for 30 minutes. “It looks rather swanky, and comes with its own hot drink recipe book, so prepare to become the master of making brews,” says our reviewer, Lauren Cunningham.
The Microsoft surface pro tablet is currently reduced by £100 in Amazon’s Spring Sale. This device is designed to function like a laptop or desktop computer, “giving you unbeatable versatility when it comes to installing niche software, tweaking settings and taking your work with you wherever you go”, explained our tech experts in their roundup of the best tablets.
Ninja crispi portable air fryer: Was £149.99, now £123.49, Amazon.co.uk
The Ninja crispi has become a cult classic in the world of air fryers, with our senior tech critic Alex Lee declaring it “so much better than a regular air fryer” when he tried it out. Its glass design allows you to watch your food as it cooks, and its performance didn’t disappoint, either. “I got golden and crispy chips without needing to shake them constantly, while a seasoned chicken breast dish came out tender and juicy,” says Alex. This is a fairly modest discount, but for the brand’s “best value” air fryer, we think it’s a solid deal.
Ninja speedi 12-in-1 multi-cooker: Was £229.99, now £161.49, Amazon.co.uk
This all-in-one cooker is now £68.50 off its usual price on Amazon. From steaming vegetables to roasting chicken, the Ninja speedi will help you cook up a range of classic family meals. Like most air fryers, this appliance uses less energy than a conventional oven and cooks the food quicker, helping you to reduce your household energy consumption.
How long is the Amazon Spring Sale?
The Amazon Spring Sale runs from Tuesday 10 March to Monday 16 March, giving you six whole days to pick up a bargain. I’ll be here each day bringing you the very best deals as they land.
Do I need a Prime membership for the Amazon Spring Sale?
No, you don’t need an Amazon Prime membership to shop in the Spring Sale. But signing up for an Amazon Prime membership does give you free one-day delivery, as well as other benefits such as Prime Video. If you want to try it out, you can sign up for a 30-day free trial – just remember to cancel before renewal if you don’t want to be charged £8.99 automatically.
How to find the best deals in the Amazon Spring Sale 2026
The key to finding a bargain at Amazon is to know the difference between a pre-sale price and a recommended retail price (RRP). Amazon uses both, but neither of them tell the whole story.
In short, a pre-sale price tells you how much an item has cost in the past (though it might not say when it was sold at this price). An RRP is what the manufacturer suggests the item is sold for but, importantly, the product may have never actually been sold at this price.
To work out whether a deal is really as good as it seems, you’ll want to work out how much the item usually costs at Amazon, and whether the product is cheaper at other retailers.
Try pasting the Amazon link for the relevant sale item into the price-tracking website Camelcamelcamel. You’ll be shown a graph charting how the item’s price has changed since Amazon started selling it, so you can check whether the reduction is as significant as you first thought.
You can find out whether Amazon’s offering the lowest price available by shopping around or by typing the product’s name into the website PriceRunner to compare prices across different retailers.
For more money-saving tips, discount codes and sales, check out our dedicated deals section
Shop the Dyson supersonic for £140 off
The Dyson supersonic nural is rocking a £100 discount in the Amazon sale – but I’ve spotted it going even cheaper at John Lewis. That’s enough to forgive Dyson giving its hairdryer a name that sounds like something a brain surgeon might use.
Senior shopping writer Daisy Lester says the nural blows all the other hair dryers she’s tried out of the water (don’t try that at home).
“The results were impressive. My hair looked shinier and felt far softer than it does after using other hair dryers,” she said in her Dyson supersonic nural review.
Steve Hogarty13 March 2026 15:57
Save £300 on the Eufy X10 Pro Omni
Here’s a whopping great saving on the best robot vacuum cleaner around. It’s the one I’ve got, and it’s currently pleading with me to empty its tank of wretched mopping water.
I was impressed by its cleaning abilities in my Eufy X10 Pro Omni review, particularly when it comes to mopping. “It doesn’t just drag a damp mop pad around, it actually scrubs the floors, helping get rid of dried coffee stains.”
The Eufy X10 Pro vacuums, mops, empties its own dustbin, refills its own water tank, avoids obstacles and even washes and dries its own mopping pads. It’s properly hands-off automation.
Steve Hogarty13 March 2026 15:29
This Garmin watch is at its lowest ever price on Amazon
If you’re looking for a smartwatch for round-the-clock health tracking as well as tracking workouts, the lifestyle-focused Garmin venu 4 might be the model for you.
The fitness wearable is currently at its lowest ever price on Amazon.
Garmin venu 4 smartwatch: Was £469.99, now £389.99, Amazon.co.uk
The Venu series is Garmin’s lifestyle-focused, wellbeing-improving smartwatch, as opposed to the brand’s more sports-orientated fitness trackers.
Fitness expert Sarah Finley still rates the Venu 4 for workouts however, including it in her round up of the best running watches. “With more than 80 pre-loaded sport modes, I used it for yoga, strength sessions and Pilates. I even wore it during a fitness competition (Metrix), where it tracked a 600-calorie burn .”
Steve Hogarty13 March 2026 14:29
Get 44% off one of our favourite eye creamas
Stop dabbing espresso under your tired eyes. There’s a better way! Here’s a deep discount on Inkey List’s caffeine eye cream, which is one of the best eye creams we’ve tested.
The Inkey List caffeine eye cream, 15ml: Was £9.99, now £5.64, Amazon.co.uk
Beauty writer Rose Gallagher was impressed by the results, saying it worked particularly well under make-up. “Though it works well to hydrate and smooth the appearance of the skin, it excels at reducing the appearance of puffiness,” she said in her Inkey List caffeine eye cream review.
Steve Hogarty13 March 2026 13:29
Save £30 on these noise-cancelling earbuds
We’re big fans of the Bose QC Ultra wireless earbuds, a brilliant-sounding pair of noise-cancelling buds that have fallen to £169 at Amazon.
Bose QuietComfort Ultra earbuds: Was £199, now £169, Amazon.co.uk
Designed to block out sound for an immersive audio experience, they’re perfect for concentrating in the office or while on the train. “They sound better than almost every competitive pair of earbuds we’ve tested,” said tech writer David Phelan in their Bose QC Ultra review.
Steve Hogarty13 March 2026 12:28
Save £70 on the Apple Watch 11
You don’t often see major discounts on Apple’s wearables, but Amazon’s sale sees the latest Apple Watch dropping in price by a handy £70.
Tech critic David Phelan was impressed by the latest Apple Watch’s lightweight design and long battery life. “It has the most versatile looks: equally suited to a workout at the gym and a dressy evening out,” he said in his full review of the Apple Watch.
The Apple Watch Series 11 tracks heart rate, respiratory rate and blood oxygen levels around the clock. It even gives you a sleep score to help you work out how to make your rest more restorative.
Steve Hogarty13 March 2026 11:31
Save 15% on Nutrition Geeks
There’s 15 per cent off most of Nutrition Geeks’ giant range of supplements in the Amazon Spring Deal Days sale.
Each letterbox-friendly pouch comes with a year’s supply of your chosen booster. We featured them in our round-up of the best vitamin D supplements.
Nutrition Geeks B12 Dual Power: Was £8.99, now £7.64, Amazon.co.uk
I’ve highlighted the discounted B12 Dual Power supplement here, as it’s the one I use to offset the lack of cow in my diet. The “dual power” refers to the two types of active B12 in each pill, not that it will give you a second, secret superpower beyond veganism.
Steve Hogarty13 March 2026 10:29
Save on Olaplex haircare
One of the hottest deals in the sale is this £12 saving on Olaplex’s beloved wash and shine hair kit.
Olaplex wash and shine hair kit: Was £60, now £48, Amazon.co.uk
When she tested out both formulas in her Olaplex No.4 and No.5 review, our beauty editor Lucy Smith saw a “noticeable difference in the thickness of my hair after just one wash”. She reported that hair felt “bouncy” from the roots, and static stayed at a minimum.
Steve Hogarty13 March 2026 09:41
Elemis’s cult favourite pro-collagen cleansing balm is on sale
Make-up removal will feel a whole lot more luxurious with Elemis’s pro-collagen cleansing balm, which melts even waterproof mascara and long-wear brow gels. Though not technically an Amazon Spring Sale deal, there’s 21 per cent off at the minute.
Elemis pro-collagen cleansing balm: Was £52, now £41, Amazon.co.uk
In our review of the best cleansers, Elemis’s pro-collagen cleansing balm was found to “aid skin’s elasticity and create a visibly smoother complexion.” After use, our tester loved that her “skin felt smooth and was left with a velvety texture.”
The £11 saving may be small, but it’s worth taking advantage of, whether you’re trying it for the first time, or re-stocking on a firm favourite.
Lois Borny13 March 2026 08:30
There’s 60% off our best kids’ tablet
Amazon Fire HD 8 kids pro: Was £149.99, now £59.99, Amazon.co.uk
The Amazon Fire HD 8 kids pro came out on top in our review of the best kids’ tablets. Parenting writer Ella Delancey Jones said it was quick to set up, and noted the easy-to-use parental dashboard, which meant she was able to “pause play remotely, approve or deny download requests and set daily screen limits”. You can also adapt the display to make the tablet easier for pre-readers to use independently. It’s robust, boasts all-day battery life, and also comes with a one-year Amazon Kids+ subscription.
Lois Borny13 March 2026 08:01
