Damp and drizzly Hove in late February does not immediately feel like ground zero for one of English cricket’s most vexed debates. But the financial misadventures of Sussex CCC – said to be the oldest professional sports club in the world – have dictated otherwise.
Sipping coffee a six hit from the ground, head coach Paul Farbrace sums up the dilemma that has left them with points penalties in all three county competitions, as well as in special measures, with an ECB loan due to be paid back by the end of January 2029.
And it has underlined a dilemma faced by counties on the wrong side of the them-and-us divide: if you don’t host Test cricket or a Hundred franchise, can you be both financially robust off the field and properly competitive on it?
‘The challenge has been that the cricket side of the club wanted cricket to be successful,’ Farbrace tells Daily Mail Sport. ‘And to do that, we had to have a good team.
‘When you look at the harsh numbers, it looks as though we’ve hugely overspent on cricket. But the balancing act was that if you want to be successful off the pitch and bring more people into the ground, have more sponsors and partners and so on, you have to have a good team on the pitch.’
The club’s plight has been well documented. An operating loss for 2024-25 of £1.33million (over £1m more than the previous year’s deficit) told of a hierarchy who had fallen asleep at the wheel. No one clocked that the player wage bill was getting out of control, while an interest payment of £100,000, generated by the ECB’s Hundred sale, didn’t arrive as expected.
Sussex players celebrate promotion in September 2024. Last season they finished fourth in Division One but will start the new season on minus 12 points because of financial problems
Jofra Archer prepares to bowl for Sussex last summer – the finances at the club have spiralled out of control
Things got messy, quickly. There have been open letters from ex-players and sponsors demanding action, resignations at board level – including chair Jon Filby – and fears of a player exodus once contracts expire. A club that finished last summer on a high, securing fourth in the County Championship in their first season back in Division One for a decade, are now preoccupied with the bottom line.
No one at Sussex denies that the finances spiralled, nor that the ECB could turn a blind eye. Interim chief executive Mark West, whose business experience includes Harrods, construction group Breedon and rare-stamps merchants Stanley Gibbons, admits: ‘They probably went after too many things at once. We have to cut our cloth to go into what we can afford. We can’t have luxuries.’
But the points deductions – 12 in the Championship, and one in each of the T20 Blast and Metro Bank One-Day Cup – have angered the players, who feel they are being punished for the oversight of others. And they have left Farbrace, whose five-year plan includes a top-two finish in 2026, perplexed.
‘I don’t understand why we’ve been deducted points across all three competitions, when we’re deemed to have some sort of advantage,’ he says. ‘I mean, the Hundred host teams have all got a huge advantage in their budget before we even start the season.
‘The sad thing is that I haven’t seen enough people put their hand up saying, “Yeah, we’ve got it wrong”. It’s other people who’ve got it wrong, but it’s the players and the members who are having to suffer. Twelve points could cost us winning Division One, it could cost players bonus money.
‘My thinking has become very short term, because at the end of this season we’re going to lose players. Once we lose one or two, we could lose half a dozen of our best players, and we’ll end up with not such a good team. We’ll be in Division Two, and the whole process of rebuilding has to start again.’
Farbrace accepts the ECB had to act, but argues: ‘I think it really is hard for every non-Test-playing ground and non-Hundred ground to compete against the best teams. If you want a team like Sussex to compete in Division One, then we’ve got to sign good players, and we’ve got to spend money on our coaching staff and other facilities to give ourselves any chance of being successful.
‘A lot of these people backing this open letter that the former players and sponsors have written – it wasn’t that long ago that a very similar group were writing letters saying that our cricket was poor. Now they’re saying the finances are poor. It’s a really hard thing for the smaller clubs to balance.’
Yet balance the two they must – and they have to do so in the knowledge that the £25m-plus due each county following last year’s Hundred sell-off cannot be used simply to plug leaky financial plans.
West, whose interim contract lasts until January 2027, is in no doubt that all is not lost. ‘Relying upon what might be maybes, as opposed to what are definites, is not where we want to be,’ he says. ‘So what’s changed now, going forward, is it’s all about certainty and understanding our numbers.’
‘It’s other people who’ve got it wrong, but it’s the players and the members who are having to suffer,’ says Sussex head coach Paul Farbrace. ‘Twelve points could cost us winning Division One, it could cost players bonus money’
Jack Carson of Sussex piles on the runs against Somerset in Hove last summer – but will the club face a player exodus at the end of the coming season?
Part of his plan is to ‘sweat our assets’. A combination of the residential block at the Sea End and the adjoining Sussex Cricketer pub already brings in around £400,000 a year – a figure West wants to double by other means.
More space can be leased out (Hove already hosts dental and physiotherapy businesses), and the club’s administrative staff may move into semi-permanent buildings at the Cromwell Road End to free up offices for rental.
Meanwhile, he is confident of cracking on with an £8m redevelopment of the Sharks Stand into a catering space that can do ‘300 covers’.
He adds: ‘We want to develop the ground at the Hove town end so that we can build a sustainable business model here. It’s not going to be a revolution, but it will be a fast evolution, because we need to get ourselves into a situation within the three-year agreement that, at the end of it, we’re coming out with a small profit.’
West also believes there is a ‘middle way’ between on and off-field success, and has every intention of retaining the club’s best players. ‘Nobody ever thought a team like Leicester City would go and win the Premier League,’ he says. ‘Financially, they’re probably paying for it now. But equally there’s a moment sometimes where something magic can happen. And maybe that can happen with a county like Sussex.’
Despite the gloom, Sussex still have one eye on the horizon.
