14 premises were tested and passed for the Ask for Angela scheme on Saturday 10 January 2026.
Cheltenham Borough Council and Gloucestershire Constabulary conducted tests at 14 licensed venues to assess their implementation of the ‘Ask for Angela’ initiative.
Ask for Angela is a nationwide programme designed to assist individuals who feel vulnerable during a night out, ensuring they receive the support they need. Individuals who feel unsafe, threatened, or vulnerable can discreetly approach venue staff and request “Angela.” This phrase alerts staff that assistance is required.
A trained staff member will then provide support, which may include reuniting the individual with a friend, arranging a safe taxi ride, or contacting venue security or the police for further help.
14 venues were tested on Saturday, and all 14 were aware of the scheme and had strategies on how they would implement it within their premises. These premises also gave regular training to staff.
This gives a clear message to those out and about in Cheltenham that help is available should they require it. Officers working on the scene noted that venues were very engaging, and staff were clearly trained.
Licensing officers from Cheltenham Borough Council also carried out roadside taxi checks and 100% of the vehicles were compliant with licence conditions.
This operation supports the winter in action work and was organised by Cheltenham Borough Council and was supported by Gloucestershire Constabulary PCSOs. Winter in action builds on the Safer Summer streets initiative which looked at police, councils and businesses working closely together to reduce anti-social behaviour.
Cllr Victoria Atherstone, cabinet member for safety and communities, said: “I remember the first time I saw a poster advertising the Ask for Angela scheme and thought at the time what a fantastic idea it was.
“To know, that if I ever feel in danger, especially when out in the evenings, I can discreetly ask for help from staff working in licensed venues, provides a level of reassurance. Thankfully, our council has supported the Ask for Angela scheme for many years and encourages all licensed venues in Cheltenham to take part.
“It’s important we carry out these test operations, not only to see how effective the roll-out of the scheme is across the town, but to ensure women’s safety measures are taken seriously. Where gaps are spotted, we will support local businesses to access the appropriate Ask for Angela training. I would like to thank all licensed venues that have taken the time to train their staff, it is most appreciated.”
Inspector Steve Benbow from the Cheltenham Neighbourhood Policing Team said: “We’re dedicated to working alongside our partner agencies to ensure that everyone has a safe and enjoyable time whilst out in the night-time economy.
“Officers regularly conduct high visibility patrols of the town centre to provide the public with reassurance and detect and deter crime, where unacceptable behaviour towards women is identified, we will respond appropriately, as tackling male violence and intimidation against women and girls is a priority. Several venues in Cheltenham support the ‘Ask for Angela’ scheme, where someone who is in need of help can ask for assistance from staff.
“People who need help won’t always know about the scheme, or be in a position to openly ask for it, and so we encourage those working in the night-time economy to please be vigilant.”
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