Amazon Prime Day 2025 live: Best deals and expert shopping tips – UK Times

It’s the perfect time to get those big-ticket Christmas gifts from the likes of Apple, Ninja and Dyson, for less. The IndyBest team and I are here to bring you all the best Prime Day deals as they drop – so follow along live.

The Amazon Prime Big Deal Days sale concludes at 11.59pm today – so you’re running out of time to shop offers on everything from laptops and TVs to home essentials. But it’s the rare discounts on Apple tech that are always the most sought after.

Apple is famously reluctant to discount its own products – but right now, you can save on the iPhone, iPad AirPods or Mac. While the very latest models are unlikely to see huge price cuts, we often see good deals on slightly older but still brilliant devices, as well as essential accessories such as AirTags. Our tech critic’s have rounded up the best Apple deals below.

Amazon’s Prime Big Deal Days sale is now it’s in second – and final – day. If it’s beauty you’re after, our experts have found the best Amazon Prime Day deals across make-up, skincare, haircare, body care and fragrance.

Unlike Black Friday, if you want to take advantage of Prime Big Deal Days discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re 18-22-years-old, you can pay £4.49 a month (half the standard price), and you can get a six-month trial to see if it’s for you.Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.

However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Just bear in mind that this only works if you haven’t signed up for the free trial before.

Ring battery video doorbell: Was £99, now £39, Amazon.co.uk

Noting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”, he added that “it also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time.” With a 60 per cent discount, this is the cheapest the Ring doorbell has ever been.

Already dubbed the best budget buy in tech critic David Phelan’s guide to the best 4K TVs, this set has now been reduced to its lowest-ever price – and it’s available to all customers, not just Prime members.

Amazon Fire omni QLED 50in TV: Was £649, now £359, Amazon.co.uk

“While it’s no match for the joys of OLED, the QLED picture here is bright and effective with great colour range and a dynamic look,” said David. He added that the TV sounds good, too, with “good clarity for the vocal tracks”. This deal lowers the cost of the set to just £360.

Consumer editor Sabrina has been covering the best Black Friday and Amazon Prime Day deals for seven years, so she’s learnt a few handy tips and tricks about how to make the most of the sales. Plus, she’s got a good eye for spotting the best savings among the sea of offers that drop on Amazon’s website – and she’ll be sure to tell you if a deal isn’t as good as it seems.

To help you get the best deals during Amazon Prime Day, Sabrina’s compiled a list of my top tips for shopping the sale. Before you head to the checkout, take a look to make sure you’re getting the best value for money.

You can currently save 25 per cent on a single Simba hybrid pro – you won’t even find a discount this big if you buy directly from Simba.

Simba hybrid pro, single: Was £799, now £599, Amazon.co.uk

When tested by Zoë Phillimore, she found it “incredibly comfortable” and stayed “at a regular, comfortable temperature all night long”. If you’ve been waiting to upgrade your sleep setup, this is a Prime Day deal worth adding to your basket.

It’s officially Prime Day – and if you want to take advantage of the best deals on everything from skincare to heated airers, you do have to be an Amazon Prime member. However, we have some good news for those who aren’t sure about forking out £8.99 per month for membership: you can start a free 30-day trial to access the deals, so long as you haven’t already had a trial.

So what is Amazon Prime? Is it really worth the monthly fee? From free one-day delivery to a giant library of on-demand music, TV shows, tech writer Steve has rounded up everything you need to know about Amazon’s premium subscription service.