The Cracker Barrel chain will return to its old logo, after a brief attempt last week at a streamlined rebrand at the Southern food chain prompted widespread anger among conservatives online and criticism from President Trump.
“We thank your guests for sharing your voices and love for Cracker Barrel,” Cracker Barrel said in a statement on X. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the company added.
This is a breaking news story and will be updated with new information.
