Lancashire are sixth in Division Two of the Championship with three games to go and promotion back to the top division looks unlikely following relegation last year.
With the expansion of the hotel at the ground and large music concerts staged most summers, it has been suggested that county cricket has taken a back seat in importance in recent years.
That is a perception that Lloyd, affectionately known as ‘Bumble’, believes he could change.
“You’ve got to be hands-on as cricket chair,” he added. “You’ve got to be there almost every day and know the people on reception, the cleaners, to build that culture within the club that you are very dynamic.
“We’ve got a great opportunity at Emirates Old Trafford right now to reignite the club if you like, to bring it back into line as a cricket club and not an arena or a stadium.”
As someone steeped in Lancashire’s history since making his debut for the first-team in 1965, Lloyd says that he would love to give something back.
“Lancashire Cricket Club has given me every opportunity in life and I feel that I can help in some way,” he said.
“It’s complicated because there’s a business side of the board and that’s not my forte. But cricket is.”
