A DAZN presenter who was accused of being ‘unprofessional’ due to her outfit choices has doubled down on her attire.
Italian presenter Eleonora Incardona went viral while presenting coverage of the Club World Cup for the broadcaster.
Incardona, 34, was called out by fellow female pundit Valentina Maceri, who presents coverage of the Champions League for Swiss broadcaster Blue.
Maceri, 31, said: ‘Incardona mainly presents the betting odds. And she does it very sexy. Sometimes vulgarly.’
Despite earning some detractors for her clothing choices in a professional environment, the Italian has stuck to her guns.
Speaking to Global Networker, she said: ‘Style is clearly part of your personal and professional identity.
DAZN Club World Cup host Eleonora Incardona has responded to accusations that her outfits were ‘unprofessional’
Fellow presenter Valentina Maceri hit out at Incardona for her ‘vulgar, sexy’ outfits
‘How does fashion empower you in high-stakes, male-dominated environments like sports broadcasting? Fashion is my language.
‘It helps me express who I am and feel confident, even in male-dominated or high-pressure environments.
‘I never give up my femininity — on the contrary, I use it as a strength. When you feel good in your skin, you’re ready for anything.’
Incardona’s comments come after Munich-based fashion expert and stylist Sonja Grau delivered a blunt verdict on one of Incardona’s recent outfits – a skimpy, figure-hugging black dress.
Grau did not hold back, labelling the presenter’s outfit a no-go for the professional sports stage.
‘It doesn’t make a serious impression,’ Grau told Bild. ‘This is perfectly acceptable in leisure time, depending on the situation – for example, at the beach or a lake.
‘But Ms. Incardona was in the business world, and that’s not professional in any way and has nothing to do with style.
‘Bare midriffs and that low neckline don’t belong in the office either. It’s fine in her free time, but everyone has to decide for themselves what they want to score with.’
Incardona has ignored criticism over her choices of clothing and has continued to dress boldly
Ahead of Chelsea’s Club World Cup match against Fluminense, Incardona wore a short black dress as she did kick-ups
Incardona was initially criticised in the wake of Maceri releasing aa book entitled ‘F*** Female Empowerment: The Great Mistake of Modern Feminism’.
In the book, she states: ‘Personally, I would say that the way female reporters present themselves on the sidelines in Italy is sometimes borderline.’
Then, in a fresh interview, she launched another attack on various female presenters, including the 34-year-old, for their choice of attire.
She said the Italian DAZN quartet’s outfits, which have generated traction online, demonstrated little professionalism and that they ‘lack style and class’.
