- Wimbledon had frozen the price of strawberries at £2.50 per portion since 2010
- Mail Sport can reveal that will increase by 20p for 2025 amid cost of living crisis
Wimbledon are raising the price of their world famous strawberries and cream for the first time in 15 years.
The All England Club have taken great pride in freezing the price of strawberries at £2.50 per portion since 2010, but Mail Sport can reveal that will increase by 20p for 2025.
A spokesperson for the All England Club commented, ‘We have taken the decision to slightly increase the price of strawberries this year from £2.50 to £2.70.
‘We feel this modest increase still ensures that our world-famous strawberries are available at a very reasonable price.’
With tournament running costs increasing every year, the price hike shows even Wimbledon is not immune to the cost of living crisis.
The club sell around 140,000 punnets per year, meaning the new price will bring in an extra £28,000.
Wimbledon are raising the price of their strawberries and cream for the first time in 15 years
Hollywood star Zendaya tucks into some strawberries and cream court-side in 2024
At £2.70 the event’s iconic snack is easily the best value food on site. Wimbledon is also one of the very few sporting events which allows fans to bring in their own food and drink – including alcohol – so visitors on a budget can always bring in their own strawberries.
They would not be as fresh as those served up at Wimbledon, however, who only serve strawberries picked that morning and shipped in from the family-run Hugh Lowe Farm in Kent.
