Paige Spiranac has made a name for herself in the world of golf thanks to her eye-catching snaps but now, the social media sensation has landed herself a new gig.
Spiranac, who failed to make in on the LPGA Tour, will be stepping into a high-profile role in an up-and-coming golf league.
The 32-year-old will be taking her golf knowledge to the Grass League – the first high-stakes par 3 golf league – where she will look to translate her social media success to the front office.
In her typical glamorous fashion, the two-time Swimsuit Illustrated swimsuit model announced that she is now a ‘suit’ in a video on X.
‘I got some big, high-powered executive job with Grass League, and they were like, “No, no, no, we see through your act. We know that you’re a marketing and branding genius and that you pioneered this entire industry, and that you’re actually good at golf,”‘ she joked in the video.
‘And all this time I though I’ just go down in history as the golf girl with a great set of tits,’ she quipped.
Paige Spiranac announced that she is starting a new role with the Grass League
The social media sensation has become one of the most popular figures in the golf world
While Spiranac didn’t confirm the exact title of her new position, the Grass League announced that ‘golf’s most influential female voice’ would be joining in a ‘strategic leadership role.’
‘A trailblazer in both professional golf and modern sports media, Spiranac will work closely with league leadership to shape the long-term vision and growth strategy for The Grass League,’ a press release read.
‘Her role will encompass brand development, storytelling, creative, business development and overall content and audience strategy, positioning the league to scale it’s reach across digital, broadcast, and live experiences.’
Spiranac’s appointment comes shortly after the league’s 2025 season kickstarted earlier this month with the circuit making its debut last year.
The upstart stages evening competitions at LED-lit Par 3 venues with teams representing regional franchises competing in a two-player scramble format.
The circuit is just the latest league to launch in the golfing world in an attempting to revolutionize the sport, joining controversial LIV Golf, and Tiger Woods and Rory McIlroy’s indoor setup, TGL.
Spiranac may have failed to make it as a professional golfer, but quitting the sport has turned out to be an extremely profitable career move for golf’s glamour girl.
By posting sultry photos in tiny golf outfits or bikinis and doing occasional trick shots, Spiranac has built an extremely successful business model.
She has garnered the most followers in the golfing world with four million, beating even Tiger Woods, who pocketed $10million for finishing top of the PGA Tour’s PIP, a venture designed to reward players with the biggest social media following, last year.
And thanks to her army of followers, the 32-year-old is said to make as much as $10,698 per post.
