Shropshire Council is thrilled to announce that its Shire Services recently triumphed at the prestigious APPG (All Party Parliamentary Group) Excellence in School Food Awards 2025.
Shire Services’ innovative initiatives and unwavering commitment to promoting healthy eating among children have been recognised with the Group category award, a testament to the hard work and dedication of the entire Shire Services team.
The Excellence in School Food Awards celebrate outstanding achievements in promoting healthy eating and improving school food standards across the UK. This year, Shropshire Council’s Shire Services marketing planner, packed with 21 initiatives for schools to choose from, stood out among the competition. The planner has led to a remarkable 19% increase in meal income, improved client loyalty, and better community engagement.
The positive feedback from schools and parents highlights the success of these initiatives in promoting healthy eating and supporting educational outcomes.
Susan Vuli, General Manager, and Lauren Moore, Area Manager (Catering), were also recognised as finalists in the Individuals category, each receiving a certificate for their exceptional contributions.
Susan Vuli and Lauren Moore from Shire Services were recognised as finalists in the Individuals category.
Susan’s initiatives in fitness, wellbeing, staff development, and community engagement have transformed the work environment, fostering a culture of support and excellence.
Lauren’s efforts in client care, meal income increase, and promoting healthy eating habits among students have been equally impactful.
Dean Carroll, Shropshire Council’s Cabinet Member for Housing and Assets, expressed his pride in the team’s achievements:
We are incredibly proud of our Shire Services team for their outstanding work in promoting healthy eating among children. Winning the Group category award at the APPG Excellence in School Food Awards 2025 is a testament to their dedication and innovation.
The 19% increase in meal income and enhanced community engagement are clear indicators of their success. This recognition further motivates us to continue our efforts in making a positive impact on the health and wellbeing of our community.
The council’s innovative initiatives include:
- Marketing Planner: Implemented in primary schools, featuring 21 initiatives to boost engagement and income.
- Curriculum Cooking Clubs: Weekly sessions for over 700 children, teaching cooking skills and promoting healthy eating.
- Mascot Sammy Sweetcorn: Engages children in fun, healthy eating activities.
- Gardening Clubs: Educates children on planting and harvesting, integrating various subjects.
- Come Dine with Me: Invites parents to dine with children, showcasing meal quality and fostering community.
Shire Services have also been shortlisted for two Contract Catering Awards (CCA); Susan Vuli for the People Development award and Shire Services for the Marketing award.
The CCA awards ceremony will take place on 3 March 2025, and we look forward to sharing more good news in the near future.
